Portfolio 2016 - present
Fabian
De Leon
Social Media & Content Strategist
About Me
Throughout my career, I've excelled in crafting dynamic social media strategies, driving engagement and brand visibility across diverse industries.
With a keen eye for content creation, I've led impactful campaigns, leveraging compelling visuals and storytelling to captivate audiences.
My experience has yielded invaluable insights and learnings, informing data-driven approaches to optimize performance and foster continuous growth.
Social media is not a media. The key is to listen, engage, and
build relationships.
- David Alston
About Me
Skill & Ability
Social Media Strategy
Community management and engagement
Content creation and curation
Data analytics and insights
Influencer outreach and collaboration
Brand storytelling
Education
University of Phoenix
B.S Psychology in Media & Technology
B.S Communications in Marketing
Work Experience
2022 - PRESENT
Dentsu Creative
Sr. Social Strategist, Intel Acct.
2020-2022
Cutera
Global Social Strategist
2016 - PRESENT
De Leon Creative Marketing Agency
Head of Social Media
01
Results: This initiative surpassed EOY goals by 45%, driving 85% of total engagements across corporate channels. We grew our TikTok following to over 100k and shifted brand sentiments from neutral to positive.
Dentsu
Client : Intel
At Dentsu, I spearheaded a community engagement strategy for Intel, amplifying its social media footprint. Crafting audience profiles and reactive content, I seamlessly integrated Intel into trending conversations. Moreover, I infused tech culture moments into our brand stories, aligning them with Intel's editorial calendar. Engaging Intel's executive leadership, I amplified brand narratives and gleaned key audience insights.
02
Cutera
Results: The rebranding efforts yielded significant increased website traffic, boosted lead generation, and a surge in user-generated content. Also heightened brand awareness, positioning Cutera prominently against competitors.
II spearheaded Cutera's social media rebrand, driving a strategic evolution across B2B and B2C channels, enhancing inclusivity in skincare offerings. Additionally, I orchestrated impactful influencer campaigns and collaborated on compelling corporate branding. Moreover, I guided International Marketing in formulating global social strategies.
03
Results: These endeavors resulted in heightened brand loyalty, millions of streams and downloads, strategic retailer partnerships, and a commanding social media presence.
De Leon Creative Marketing Agency
Launching my social media and content agency, I aligned with brands striving to leave a significant mark in their social spheres. Notably, I collaborated with Sense Distribution, shaping their social strategies and orchestrating impactful content ventures like the Dazed and Infused podcast. Additionally, I pioneered inventive community management tactics for a major alcohol distributor, enhancing brand loyalty and engagement.
